Our objectives
We aim to work towards a climate-neutral shopping experience. We have set ambitious goals for reducing our emissions. In 2024, we will achieve net-zero for the first time in our own operations (scope 1 & 2). Our goal is to also be net-zero in scope 3 (all activities that take place in our supply chain) by 2040. We are currently having our goals validated by the Science Based Targets initiative, which connects companies to the goals of the Paris Agreement in a scientific manner.
The vast majority of our emissions are generated as a result of the products we sell—from production, transportation, the use of electric products during their lifecycle, to end-of-life (consider the emissions related to recycling or repurposing products). As a retailer, we can use our market position to reduce the CO2 emissions of our company and our customers by making agreements with suppliers to produce more sustainably and by increasing the share of more sustainable products in our range. We do this under the label ‘BetterWay’. We use this label to designate sustainable products.
MediaMarkt is also fully committed to offering products and services that extend product lifespans, product repairs, and trade-in options that allow products or materials to have a second life, as well as responsibly managing electronic waste.
Additionally, MediaMarkt's parent company, Ceconomy, has signed the EU Sustainable Consumption Pledge, in which we set clear goals for our suppliers. By 2027, 80% of our suppliers must have established their own CO2 reduction targets in line with the Paris Agreement, and we aim to have at least 6,000 unique products with the BetterWay label in our range by 2026.
