Privacy statement

The joint controllers for the processing of your personal data are: 

Media Markt Saturn Holding Nederland B.V. 
Wilhelminakade 161 
3072 AP Rotterdam

MMS Online Nederland B.V. 
Wilhelminakade 161 
3072 AP Rotterdam

The entities that operate the physical stores and that can be found via the following link. 

If you purchase products via our Marketplace ("Marketplace"), the controller for your data is:

MediaMarktSaturn Plattform Services GmbH
Maria-Probst-Strasse 9 
80939 Munich 

More information about the Marketplace and how your data is processed can be found in this privacy statement under the heading: "Who has access to my data and to which third parties do you provide my data?" 

If you have any questions about this privacy statement or about our processing of your personal data, please contact our Data Protection Officer (DPO) via [email protected].  

We process your personal data to the extent that this is necessary for a functioning website and the execution of our activities. We do this, for example, when you register on our website or log in to an existing account or when you order products. We only collect personal data that you provide to us yourself. If the use of your data is not permitted by law without your permission, we always ask for permission in advance to use your data.  

We use your personal data for the following purposes: 

• The execution of agreements with you 
• For relationship management 
• Carrying out targeted marketing campaigns 
• Product and service developments 
• Conducting analyses and market research 
• Complying with legal obligations 
• Offering membership services to myMediaMarkt members 
• Customer service 
• Gauging your satisfaction as a customer 
• For posting Reviews 
• Protecting our property and combating fraud 
• Being able to offer the MediaMarkt app 

Based on the law, we are allowed to process your personal data because: 

• The processing of most of the personal data that we use is necessary to fulfill our agreement with you, e.g. when you purchase a product. The same applies to the use that is necessary for the implementation of pre-contractual measures, for example when you have questions about our products or services; 
• The use is necessary to fulfill a legal obligation for us, for example for the fulfillment of tax obligations; 
• The use is necessary to serve the legitimate interest of us or another party, for example when engaging service providers in connection with the processing on order, such as parcel services, the performance of statistical surveys and analysis, to gauge your satisfaction, registrations of registration procedures and the use of security measures. Our interest is to offer our products and services in an efficient, user-friendly, appealing and secure manner and the security of our property; 
• In some cases, you have given explicit consent for the use of your data; The use of your data is necessary in some cases to protect your vital interests or those of another person, for example if you become unwell when visiting our stores. 

The security of your personal data is a high priority for us. We have taken appropriate technical and organizational measures to protect your personal data against loss or any form of unlawful processing. Our employees who process personal data are specifically required to maintain confidentiality of the data and must adhere to this.

To protect your personal data, it is sent encrypted; for example, we use SSL (secure socket layer) for communication via your internet browser. You can recognize this by the lock symbol that your browser displays for an SSL connection. 

To guarantee the sustainable protection of your data, the technical security measures are regularly tested and, if necessary, adapted to the state of the art. 

These principles also apply to companies that process and use data on our behalf and at our direction. 

We do not process and store your personal data for longer than is necessary for the purpose for which we received it or to the extent that we are legally obliged to do so. Below you will find the applicable retention periods per type of use. 

After the purpose has expired or has been achieved, your personal data will be deleted or restricted.

In the event of restriction, your data will be deleted as soon as the legal, statutory or contractual retention period no longer prevents deletion. 

We use cookies and other tools (such as pixels and scripts) in line with our cookie statement (www.mediamarkt.nl/cookieverklaring) and the relevant regulations to collect information about you when you visit our website. 

• The following data can be collected: 
• access to the website (date, time and frequency); 
• how you arrived at the website (previous website, hyperlink etc.); 
• number of data sent; 
• which browser and which browser version you use; 
• the operating system you use; 
• which internet service provider you use; 
• your IP address, which your internet access provider assigns to your computer when connecting to the internet. 

Collecting and storing this data is necessary to be able to guarantee the functionality of the website and to be able to deliver the content of our website correctly. In addition, this data helps us to optimize our website and to guarantee the security of our IT systems.

We may also use this data for market research, marketing purposes and a needs-based design of our services by creating and analyzing user profiles under pseudonyms, but only to the extent that you have not exercised your right to object to this use of your personal data (see under What rights do you have in connection with our use of your data?). 

We use your data to send information you have ordered about our offer and other promotions from us to the e-mail address you have provided. This only happens with your permission or when legally permitted. 

1. Registration for the newsletter on our website 
   On our website you can register for our newsletter. You register using the so-called double opt-in procedure. After registering, you will receive an e-mail in which you are asked to confirm your registration.
2. Registration in the store 
   When purchasing a product in the store, you can also give your permission to register for the newsletter or for myMediaMarkt. In that case, we can store the regional point of sale in order to be able to make you region-specific offers.
3. Shipping based on the sale of goods and services
   If you purchase goods or services on our website, we can also send you information about similar goods and services to the e-mail address you have provided without your permission. 
4. Sending by post
   We can also use your data to send information about our offers and promotions by post.
5. Sending by SMS
   We can also use your data (telephone number) to send information about our offers and promotions by SMS. 

We want you to enjoy reading our e-mails. That is why we strive to only include information that you are likely to find interesting. We measure and store the open and click rates in your user profile. This information includes whether and when you open our e-mails, which content in the e-mails you click on and when, and whether and why our e-mails may not reach you. We also use this data for statistical purposes. 

You can of course stop receiving our newsletter at any time, i.e. revoke your consent. To this end, you will find an unsubscribe link in every e-mail or newsletter and you can confirm the unsubscribe on our website. You can also submit such a request via www.mediamarkt.nl/persoonsgegevens.  

It is not possible to unsubscribe from certain information messages that are necessary for the execution of contracts and for the operation of our website, including service emails (e.g. registration confirmations, customer service information) or information about purchases (e.g. order confirmation, contract document, payment processing). 

1. Contact
   When contacting us by telephone, e-mail or via a contact form, the data you provide will be stored by us in order to be able to answer your questions. The telephone conversation will be recorded in accordance with the legal requirements and will be stored for a maximum of 1 month. We will delete the data provided in this context when the relevant conversation with you has ended and the facts in question have been finally clarified.
   
   When contacting us by telephone, our speech-controlled technology can be used to process your request efficiently. Your spoken words are analysed by a digital assistant in order to understand your request and quickly refer you to the right solution or employee. During the pilot phase, audio recordings and transcripts of conversations can be stored for a maximum of 200 days in order to optimise our technology. After this period, the data will be automatically deleted. In regular operation, no audio recordings are made, and a transcript of the interaction is stored for a maximum of 30 days for error analysis and optimisation. The processing of this data takes place on the basis of our legitimate interest.
2. Registration
   On our website we offer you the possibility to register by providing your personal data. The processing in this case is necessary for the execution of the agreement.
   
   When placing an order, we need certain data, depending on the specific case, for the execution of the contract (such as name, delivery and billing address and e-mail address) as well as data about the payment method you have chosen. In addition, we need your data to maintain our customer database, so that only correct data is stored in it. In order to prevent typing errors and to be able to guarantee that the items you ordered also arrive to you, we check the completeness and correctness of your address when filling it in. We delete most data within two years after the execution of the order, unless there are special circumstances to store the data for a longer period and to comply with our legal retention obligation.
3. Ordering as a guest
   You have the possibility to place orders as a guest. If you choose this method of ordering, you can skip the registration. Please note that you will have to enter your data again for each subsequent order.
   
   We collect, process and use the data you provide as part of an order as a guest for the purpose of executing the contract. We store the information you provide until your order is processed. Your data will then be deleted unless you choose to activate your account within 14 days of your order. Data that we are required to store in accordance with legal obligations, statutes or contractual retention requirements will be restricted instead of deleted to prevent it from being used for other purposes.
4. Miscellaneous 
   We may also store your data if processing is necessary to comply with a legal obligation or in the event of a legitimate interest. For example, we may store your personal data and technical information to the extent necessary to prevent or prosecute misuse or other illegal behaviour on our website, e.g. to maintain data security in the event of attacks on our IT systems. This may also be done on the basis of orders from government authorities or courts, to the extent that we are legally obliged to do so, and also to protect our rights and interests and to enable legal defence on our part. 

If you have registered as a myMediaMarkt Light member, we will only process your data to the extent necessary to provide our content and services. Your personal data will only be collected and used with your consent. An exception to this rule is when prior consent is not possible due to certain circumstances and the processing of the data is permitted by law. 

For your participation in MyMediaMarkt Light, we need your surname, first name, address and date of birth. This data and any other information that you voluntarily provide to us will only be processed with your consent. This data can be collected by post, telephone, in the store or via the online shop. 

For participation in MyMediaMarkt Light and in order to be able to make all the benefits available to you, it is necessary that we send your data such as; store, date and time of purchase, purchased product, price and payment method that were collected in the context of your purchase in the online shop or in the stores to us and processed there. In order to enable the store of your choice to inform you about regional benefits and campaigns (e.g. promotional offers, events), we will forward this data to the relevant stores. 

We use camera surveillance in and around the store, which can be used to obtain image information. The purpose of using a camera system is: 

• Preventive, with regard to safety and the prevention of shop crime 
• Security of property and protection of employees, visitors and customers 
• A tool for evaluating other calamities such as accidents and fire 
• A tool for tracking down suspects of shop crime 
• Providing evidence in the context of criminal investigations 
• Access control 

We store this image material for a maximum of 4 weeks and in accordance with the relevant regulations. 

On our website you also have the option to contact us via live chats ("live consultation"). The live consultation can, at your choice, take place either as a text chat or as a video chat, with the additional option of co‑browsing. We use the Talkative platform for this. To use this service, you must enable it via the cookie consent layer on our website.

The contents exchanged in the text chat are stored by the system and made available to you for download after the chat. We also process these data to clarify follow‑up questions in case of further contact and, as required, to document the content of conversations. In the video chat only the consultant’s image is transmitted; no recording is made. The chat is stored for 30 days.

The legal basis is Art. 6(1)(b) and (f) of the GDPR.

As part of the live consultation, we also offer you the option of jointly browsing with a consultant by temporarily sharing your browser window ("co‑browsing"). If you agree when co‑browsing is started, you share your browser view with the consultant. The consultant thereby receives read rights: they can see the browser windows displayed on your screen and assist you with a pointer function. Sensitive information during online orders or other parts of your screen outside the browser cannot be seen. The consultant can additionally request control and, with your consent, temporarily take over control. The consultant making declarations of intent in your browser (for example completing orders) is technically impossible in any case. Data from the browser view are not recorded by us.

The legal basis is Art. 6(1)(a) of the GDPR. You may withdraw your consent at any time by canceling the co‑browsing process.

The starting point is that your data is only accessible to MediaMarkt employees if this is necessary for the performance of their tasks. If we provide your data to third parties, this also applies to the fact that we only do so if this is necessary for, for example, the performance of our agreement with you or to safeguard our legitimate interest. We never provide more data than is necessary for the purpose of the provision. We provide data to third parties in the following situations. 

Transfer within companies belonging to the group 

We provide your personal data to companies belonging to our group for the conclusion and performance of agreements regarding our deliveries and services for storage in central databases and for internal group settlement and accounting purposes. This is particularly necessary to be able to use all our services. If you want to collect your order from a point of sale, the point of sale you have selected will be informed of your order and will process it. If you contact a point of sale or our customer service in case of questions, complaints or returns, they will also have access to your order details to enable them to address your issue.

Transfer to sellers for Marketplace offers (Marketplace) 

In the context of our offer on our online marketplace (hereinafter: “Marketplace”), products are offered on our website by third parties, called sellers. These products can be recognized by the addition “sales and shipping by” with the name of the seller. The online Marketplace consisting of products offered by the sellers is managed by MMS Plattform Services GmbH (hereinafter also referred to as the administrator). The administrator ensures the integration of the offered products of the sellers in the online Marketplace. 

We share your personal data with the administrator and the associated seller for the conclusion and execution of contracts via the online Marketplace. This includes data in particular e-mail address as well as delivery and billing address.

The other provisions regarding the duration of storage of your data and your rights in this privacy statement also apply to MMS Plattform Services GmbH (Marketplace).

Contact details of the Data Protection Officer: [email protected]. Contact details for exercising your rights: [email protected]. Your contractual partner for the products you purchase via the online Marketplace is the respective seller. Please note that the respective seller is the responsible party with regard to data protection law and that the data protection information of the respective seller applies to the processing of personal data by the seller. The basis for this is Art. 6 para. 1 lit. b and c GDPR.

Transfer to product partners 

In the context of our offer on our website, we work together with various partner companies for certain product groups (e.g. telecommunications services). If you order products from these partners, we will transfer your personal data that you provided during registration to these partners for the purpose of concluding and executing contracts (in particular e-mail address as well as delivery and billing address). Please note that this product partner is responsible for its own privacy measures and that an additional or different privacy statement of the partner may apply to this product site.

Transfer to service providers who process your data on our behalf 

Various service providers work for us for the management and optimization of our website and for the processing of contracts, e.g. for central IT services or the hosting of our website, for the payment and delivery of products or for the installation of equipment or for the dispatch of newsletters, to whom we transfer the data (e.g. name, address) that is necessary for the fulfillment of their task.

These companies act on our behalf in connection with order processing and IT management and may therefore only use the data provided on our instructions. In this case, we are legally responsible for ensuring that the companies commissioned by us take appropriate precautions for data security. For this reason, we agree specific data security measures with these companies and monitor these measures regularly.

Transfer to service providers who process your data as the controller when delivering goods by logistics companies and the postal company specified in the order. 

For large devices and forwarding goods, your order will be shipped via a service provider, e.g. Extra@HOME or Dynalogic. This service provider receives information from us, such as your e-mail address specified in the order, in order to be able to agree an individual delivery time with you.

Transfer to service providers who process your data as the controller when executing your order when paying for goods to the payment service provider or a financing bank specified in the order. 

In the case of payment by credit card, a transaction-based security check is carried out with the help of the payment service provider EVO Payments International GmbH to prevent credit card fraud.

When paying, we do not collect or store any payment data such as credit card numbers or account numbers. These are only sent directly to the respective payment service provider.

When using a credit card as a means of payment, an exception is the "pseudo card number". In order to prevent you from having to re-enter your credit card details with every payment, a pseudo card number is stored in your customer account. This pseudo card number can only be used to pay for products and services on our website that have been ordered under your customer account and is not identical to your credit card number.

Transfer to other third parties 

We are required by law to transfer your data to third parties or government agencies, for example if we are legally obliged to do so on the basis of an instruction from the authorities or the judiciary or if we are authorised to do so, for example if this is necessary for the prosecution of criminal offences or for the exercise of our rights and claims.

When transferring your personal data, we ensure that the level of security is always as high as possible. For this reason, your data is only transferred to service providers and partner companies that have been carefully selected in advance and are bound by contractual obligations.

We also only transfer your data to agencies that are located within the European Economic Area and are therefore subject to strict EU data protection legislation or that are bound by a corresponding security standard. The transfer of data to third countries is currently only carried out in the case of video calling with a live expert (United Kingdom). As of 1 January 2021, the United Kingdom will no longer be part of the European Economic Area. Where we need to transfer your personal data to a trusted third party or group company located in a country where data protection laws are not deemed to provide the same level of protection, we ensure adequate data protection safeguards are in place by relying on other legitimate means, such as the Model Contractual Clauses. 

If you choose financing or purchase on account as a payment method, our financing partner Santander Consumer Finance Benelux B.V. (Santander) may request credit information based on mathematical-statistical procedures in order to safeguard its legitimate interests. You can send requests to Santander. 

We believe it is important to be transparent about the way in which we handle your data. With this privacy statement we try to provide clarity and transparency. If you still have questions about the way in which we handle your personal data, please contact us (by email; [email protected] or via the contact form on the website).

If you have an online account, you can manage the use of your data for various channels yourself via your account. Please note that after deleting your data, the offers from our product partners via our website will no longer be available to you. This also includes the possibility of redownloads. Therefore, save your data yourself before you submit a request for deletion. Data that we must store on the basis of legal, statutory or contractual retention obligations will not be deleted, but limited to prevent use for other purposes.

What rights do you have?

1. Right of access
   You have the right to request information about the personal data stored about you.
2. Right to correction
   You have the right to have your data corrected or supplemented.
3. Right to restriction of processing
   You have the right to request restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject the deletion and we no longer need the data, but you still need it to establish, exercise or substantiate a legal claim or if you have objected to the processing.
4. Right to erasure
   You have the right to demand that your personal data stored by us be erased, unless the storage of the data is necessary for the freedom of expression, freedom of information, compliance with a legal obligation, for reasons of public interest, for the assertion or defense of legal claims or for the exercise of legal rights.
5. Right to information
   If you have exercised your right to rectification, erasure or restriction of processing, we will inform all recipients of your personal data of the manner in which this data has been corrected, erased or is now subject to restrictions on processing, unless this is impossible or involves a disproportionate effort.
6. Right to data portability
   You have the right to have personal data that you have provided to us handed over to yourself or to a third party in a structured, commonly used and machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
7. Right to object
   You have the right to object to the use of your data.
8. Right to withdraw consent given
   You have the right to withdraw your consent to the collection of data at any time with future effect. We hope that you understand that it may take some time for technical reasons to process the withdrawal and that you can continue to receive messages from us during this time.

If you want to know which personal data we have recorded about you, if you want to change or delete the data or if you want to exercise one of your other rights, you can make such a request via the online form (https://www.mediamarkt.nl/en/legal/personal-data). We will comply with your request, unless we have a compelling, legitimate interest in not deleting the data, which outweighs your privacy interest. If we have deleted the data, we cannot immediately delete all copies of the data from our systems and backup systems for technical reasons. We may refuse to comply with the aforementioned requests if they are made unreasonably often, require unreasonably heavy technical efforts or have unreasonably heavy technical consequences for our systems or endanger the privacy of others. 

For your own protection, we reserve the right to ask for additional information in the event of a request that is necessary to confirm your identity and, if identification is not possible, to refuse to process your request. 

We collect and process personal data of applicants for the handling of the application procedure. For more information about this, please visit our vacancy environment. 

In addition to the cookies that can be found on our cookie statement page, we use the following functional cookies: 

• Neos_Flow_Session: This cookie stores information for the shopping cart and checkout process. 
• HASH_Neos_Flow_Session: This cookie is used for security reasons by our firewall to verify that the first cookie has not been modified. This does not store any further information. 

When you contact us (by phone, email or via our chat function), your data, such as email address, myMediaMarkt ID, date of birth and postal address, will be processed to process your request. When you use our chat function, we also collect the content and duration of the chat, your IP address and, if applicable, survey data in order to be able to prove that contact has been made in accordance with legal requirements. 

The legal basis is Art. 6 para. 1 lit. b GDPR. 

To participate in myMediaMarkt, you must register with MediaMarkt. For this purpose, we process your first and last name, your address, your e-mail address and your date of birth. 

We use this data because you participate in myMediaMarkt and to offer you the associated benefits. In particular, we process data about your purchasing behavior (e.g. purchases in our online shop, our stores, date and time of purchase, purchased product, price, payment method) for the award of points, vouchers, discounts or other benefits. 

We process your date of birth to check the minimum age for participation in myMediaMarkt and to be able to offer you further benefits from myMediaMarkt. 

In addition, you will receive information that is necessary for participation in myMediaMarkt, such as a confirmation of registration, updated conditions of participation and information about the benefits granted via myMediaMarkt. 

The legal basis is Art. 6 para. 1 lit. b GDPR. 

We create customer profiles to learn about your interests and provide you with the best possible customer experience as part of your myMediaMarkt participation. For this purpose, we link your data with the data on the use of myMediaMarkt services, the online shop, your online account and/or the "MediaMarkt app" as specified below: 

• Data from your myMediaMarkt customer account 
• Data on your purchasing behavior (e.g. purchases in our online shop www.mediamarkt.nl or in the app, purchases in our stores, date, time and place of purchases/deliveries, purchased products, interactions with the shopping cart, prices, payment methods) 
• Online data from our online shop (www.mediamarkt.nl or app) including surfing and click behavior 
• Response data (e.g. opening and click rates of newsletters, participation in myMediaMarkt events, responses to campaigns) 
• Data collected within our customer service (e.g. surveys or data collected when using our customer hotline, such as the number of calls, categorization of processes, respective contact channel) 

If necessary, we enrich the customer profiles with market research information, which has been determined as part of a collaboration with market research institutes in the field of consumer behavior in the retail sector. 

The legal basis is Art. 6 para. 1 lit. a GDPR, Art. 7 GDPR. 

As part of the myMediaMarkt program, MediaMarkt and its affiliated companies will send you information by e-mail about products, services, interesting offers, current promotions and surveys that are tailored to your interests. 

The personal data listed under c) "Generation of customer profiles and personalized offers" are used to create personalized information. 

The legal basis is Art. 6 para. 1 lit. f GDPR. 

Of course, you can unsubscribe from receiving our information at any time, i.e. revoke your consent for the future. For this purpose, you will find a corresponding unsubscribe link in every e-mail, which you can click to unsubscribe. 

If you are also registered online, you can revoke your consent by logging into your online account and revoking your consent directly there. 

You can also contact us at any time to revoke your consent, as described here. 

We also process your data to collect statistical information to improve our products and services. Your data is pseudonymised during this processing and is not analysed on an individual customer basis or used to predict your personal preferences. 

However, the processing of your data may also be necessary, for example, to ensure IT security and IT operations or to prevent and investigate criminal offences and cases of abuse, in particular through data analysis. 

Finally, we process your personal data if we are legally obliged to do so, for example due to official or judicial orders and for the exercise of our rights, as well as for legal defence or due to legal obligations, such as for tax or commercial law reasons. 

The legal basis for this is Art. 6 para. 1 lit. f GDPR or Art. 6 para. 1 lit. c GDPR. 

If you have given your consent, we share your personal data with our marketing partners. This consent enables us to create a more personalized experience for you through targeted advertising that is tailored to your interests and needs. These marketing partners may use your data to show you advertisements that are more relevant and valuable to you, based on, for example, your previous interactions with our services or your online behavior. 

In addition to showing personalized advertisements, this consent may also include conducting reach and analysis studies. This enables our marketing partners to measure the reach of the advertisements and to perform analyses of the effectiveness of various marketing campaigns. These analyses allow us to refine and improve our marketing strategies, which ultimately results in a better user experience for you as a customer. You can find the marketing partners we work with here. 

The legal basis is Art. 6 para. 1 lit. a GDPR, Art. 7 GDPR.