SONY BRAVIA 7 II - UHD 4K - True RGB TV - 98 in - 2026

Upgrade your living room with the Sony Bravia 7 II smart TV in Midnight Black design and immerse yourself in excellent picture and sound technologies. The Bravia 7 II is powered by Sony's intelligent XR processor, bringing every scene to life with enhanced brightness, richer colors, and refined contrast. The 98-inch (248 cm) 4K LCD screen ensures sharp details and smooth motion, while HDR support brings lifelike brightness and depth to movies, sports, and series. Sony's proprietary True RGB technology, in turn, brings every scene to life with stunning color depth. Google TV's built-in features provide direct access to your favorite streaming apps, personalized recommendations, voice-controlled navigation, and multiple user profiles. The sound is also phenomenal: Sony's Acoustic Multi-Audio+ technology positions the sound precisely where it appears on screen, while Dolby Atmos support fills the room with rich, multidimensional audio. Finally, the Bravia 7 II is designed with energy efficiency in mind: its decent consumption has earned it an energy label C.